Chief Executive Officer
As Chief Executive Officer, Jim Geikie stewards Gaia Herbs’ mission, and he is responsible for the operations of the company, including overseeing business performance, maintaining stakeholder relationships, and shaping Gaia’s organization and company culture. Jim is also a partner in One Better Ventures, a B-Corp-Certified impact investment and advisory firm based in Raleigh, NC. Before joining Gaia, Jim spent a decade in various functions at Burt’s Bees, and he began his career in marketing at Unilever Home & Personal Care. When he’s not working with purpose-driven businesses, he enjoys spending time outdoors with his family and exploring all the natural treasures North Carolina has to offer.