True wellness begins long before a product reaches the shelf. It starts in the soil, in the sunlight, and in the shared knowledge that empowers people to care for themselves and the planet.
In 2024 and 2025, more people chose Gaia Herbs® for their health, valuing our products for their purity, high quality, and transparency.
Consumer Health & Wellness
Highlights (2024/2025)
- 95%* of customers reported improved wellness after using Gaia Herbs® products, up from 85% in 2023. (*In a survey conducted of 396 Gaia Herbs® customers.)
- 24,000+ new customers joined the Gaia Herbs® online community, while 21,747 returning customers continued their journey with us.
- 376-day average subscription length, demonstrating sustained wellness engagement, up from 375 days in 2024.
- KnowYourHerbs.com remains the industry’s most comprehensive traceability platform. Consumers can trace our products from field to finished product and explore the purity, testing, and origins behind each of them.
“Our holistic approach to creating the highest quality herbal products is deeply intentional, because we can’t do this without caring for the people and places where every herb begins its journey.”
- Ashley Walgren, Sustainability & Impact Manager