Discover the New Gaia Herbs

Published on May 20, 2019

Gaia Herbs is proud to unveil our new product packaging and the launch of our new company website. These changes represent the latest chapter for the nation’s leading herbal products company, which has transformed Nature's wisdom into herbal formulas, combining science and tradition to create proprietary blends rooted in purity and integrity for over thirty years.

New Look, Same Trusted Formulas

After a successful 10-year run since our first major rebrand, it was time to create a new brand identity that better communicated our commitment to connecting plants and people to nurture health and well-being.

With our new design, we have made our packaging as amazing on the outside as the exceptional herbal supplements that we put on the inside.

Gaia Herbs new packaging on top and old packaging on bottom

Here's What You'll See:

From major and minor, all packaging elements were carefully scrutinized. The result was an evolution in our packaging design that will help make it easier for customers to learn more about our herbs and choose the right products for their needs. 

  • Our plant photography more prominently showcases the herbs to reinforce the relationship between plants and people. The close-up images of the herbs also make it easier for people familiar with herbs to quickly identify the supplement(s) they are looking for.
  • The Gaia Herbs logo was refined so that the “ear” on the "G" in our logo now looks like a plant sprout highlighting growth and rejuvenation.
  • New brand colors were introduced. We replaced the white background on our former packaging with the colors inspired by nature and the beauty of our 350-acre Certified Organic farm nestled in the Blue Ridge Mountains of North Carolina.

Rest assured that although our packaging is changing, our supplement formulas will remain the same. Keep an eye out for our new look on your favorite products which will be arriving on store shelves beginning in June 2019 and will continue to roll out over the next six months. Please note that while we refresh our look and roll out our new design, the packaging on your Gaia Herbs purchase may vary.

Discover The New

In addition to the new packaging design, we are also excited to unveil our new website, which allows us to share the benefits of herbal supplements, highlight our commitment to quality and transparency, share the magic of our farm in North Carolina, and enhance Gaia Herbs' mission to foster the connection between plants and people to nurture health and well-being.

  • A new, more approachable and relatable brand identity to reinforce Gaia Herbs' mission of connecting plants and people.
  • An enhanced version of the groundbreaking Meet Your Herbs® traceability platform.
  • A refined comprehensive Herb Reference Guide making it easier to find the information that people are looking for to help them make an informed choice on the best herbs and products for their health interests.
  • A streamlined shopping experience so that customers can quickly find and purchase products.
  • Gaia Ambassadors sharing their personal stories and their favorite Gaia Herbs products.
  • A responsive, mobile-first design for an easier and more intuitive browsing experience on a wide range of devices.

Let Us Know What You Think

We encourage you to visit and explore our new site to see for yourself our new packaging and everything our new website offers. In fact, your feedback is very important to us. Please share your thoughts on our Instagram page as we would appreciate hearing how the experience was for you and how we can continue to improve.