The foundation of our work.
The embodiment of our values.

Meet the Gaia Herbs Team

Every member of the Gaia Herbs family–from the farmers to the executives to the Scientific Advisory Board–makes our mission possible. Commitment to quality, sustainability, and integrity are at the core of everything we do. As a result, our people are a reflection of those values. We believe in the inherent connection between plants and people, and everything we do at Gaia Herbs is in service of that connection.

Our Leadership

Our conscientious leadership team is comprised of dedicated, focused, and experienced executives.

Bill Cave

Interim President & Chief Financial Officer

As Interim President & Chief Financial Officer, Bill Cave is responsible for the overall financial strategy and direction for Gaia Herbs including the company’s financial reporting, long-range business planning, and program management. With over 30 years of financial expertise, Bill has established a reputation for aligning financial and business metrics to support business strategy and high-growth and has extensive experience growing large and small companies across the automotive, medical, durable goods, and non-durable consumer sectors. Bill is proud to work for Gaia Herbs, the leading herbal supplement company in the United States, which has remained true to its core values since the very beginning, to connect plants and people to nurture health and well-being.

Bobby McConnell

Vice President of Sales and Customer Experience

Bobby McConnell is an innovative and versatile consumer demand executive with a successful history of delivering corporate strategy and dynamic growth for startup, mid-size, and Fortune 500 organizations. A strategic business partner with extensive category, channel, and functional breadth, Bobby has a passion for leading impactful change and developing and championing a winning culture. With nearly 20 years of leadership experience in consumer products, Bobby spent five years before joining Gaia Herbs driving transformative growth for organizations in the vitamin, supplement, and herb/botanical sector. When not sharing the Gaia story with anyone and everyone that will listen, Bobby is likely to be found at the ice hockey rink, where he is actively engaged as a youth coach for his three children’s hockey teams.

Brian Traylor

Chief Operations Officer

Brian Traylor is the Chief Operations Officer at Gaia Herbs, bringing his passion for creating an engaging team culture together with his results-oriented problem-solving strategies. With a Bachelor’s Degree in Industrial Engineering from Georgia Tech and an MBA from the University of South Carolina, Brian has a strong diversity in education that balances technical and business concepts and provides him the knowledge necessary to identify and implement robust solutions to a wide variety of operational issues. Brian has been a proven leader at multiple organizational levels for the last 23 years including manufacturing, packaging, warehousing and logistics—providing extensive knowledge and leadership to the entire Gaia Herbs team.

Jennifer Lynch

Vice President of People and Learning

As Vice President of People and Learning for Gaia Herbs, Jennifer Lynch is responsible for the overall employee experience including best-in-class recruitment, training and on-boarding, employee engagement and relations, learning and development, performance management, compensation and benefits, and employee recognition programs. Jennifer is a visionary leader who works to create strategic business solutions that focus on the development and wellness of our people. A seasoned Human Resources leader with over 20 years of experience, Jennifer has worked with leaders in many Fortune 500 and Fortune 50 companies throughout her career. Jennifer is proud to be working for a company that focuses as much care and attention on the wellness of its employees as it does in creating world-class natural products that help people live better lives.

Jeremy Stewart

Chief Scientist and Vice President of Scientific Affairs

Dr. Jeremy Stewart has been with Gaia Herbs since 2005, after attending the University of Mississippi, where he obtained his PhD in pharmacognosy, the study of chemistry and biology of natural products. In 2007, Jeremy became Gaia’s Chief Scientist, overseeing the analytical laboratory, while developing, updating and reviewing standard operating procedures, assuring Gaia meets or exceeds current standards. In 2012, Jeremy took the title of VP of Scientific Affairs. He expanded Gaia’s quality department and created a research and development department to include some of the most state of the art analytical technologies used in the natural products industry today. He works on a consistent basis with team members throughout Gaia to improve processes and create products of the highest quality in accordance with Gaia Herbs’ commitment to purity, potency, and integrity.

Ryan Marek

Vice President of Marketing and Ecommerce

Ryan Marek is an experienced marketing executive with a passion for finding growth opportunities at the intersection of consumer, cultural, and category insights. Having spent his career working on brands varying from smaller high-growth engines to large-scale turnarounds, he has the ability to see the possibility of what could be, along with the tacit knowledge and skill set necessary to bring that potential to market successfully. Throughout his career, Ryan has earned a reputation as a balanced marketer, combining creative thinking with rigorous data analysis to build foundational brand architectures, communication strategies, and innovation frameworks for some of America’s most well-recognized brands. Outside of work, Ryan is an active outdoor enthusiast and can often be found hiking or camping with his wife and daughter. 

In the Community

Our mission is to create and nurture healthy connections between plants and people. We do that through finding and maintaining strong global relationships, in addition to championing personal and environmental sustainability here at home, on our own organic farm.

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Careers at Gaia Herbs

A career at Gaia Herbs is more than a job. It's about building a healthier future for all.

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