Celebrating B Corp Month: Why Gaia Herbs is Committed to B Corp Certification

Published on March 13, 2024

By Alison Czeczuga

Alison Czeczuga

Alison Czeczuga has dedicated her career to advancing business strategies that support people and the planet. She currently serves as Gaia’s Director of Sustainability and Impact and has been with the company 10 years.Since 2014, Alison has worked in various capacities at Gaia Herbs, including education, sales, marketing, and global sourcing. In her current role, Alison serves on the executive team and is responsible for upholding Gaia’s Public Benefit Corporation and B Corp status, working across the organization to fulfil Gaia’s mission of connecting people, plants, and planet to create healing, and amplify its impact to all stakeholders. Alison believes deeply in the connection to personal and planetary wellbeing. She lives in a forested cove in the Blue Ridge Mountains with her husband and two young sons.

Our mission and values at Gaia Herbs are inherently aligned with those of B Corps. B Corps are businesses that balance profit with purpose, meeting the highest standards of verified social and environmental performance, transparency, and legal accountability. Our commitment to sustainable sourcing, community impact, regenerative farming, and transparency aligns with the B Corp ethos and vision – a world centered on interdependence. Our dedication to making a positive impact on both people and the planet makes us a true leader in the industry. 

Celebrating B Corps is crucial because these businesses represent a fundamental shift in the way we perceive the role of corporations in society. By prioritizing social and environmental impact alongside profit, B Corps demonstrate a commitment to using business as a force for good. Recognizing and celebrating B Corps highlights the importance of values-driven entrepreneurship and encourages other businesses to follow suit. 

At Gaia Herbs, we take immense pride in being a B Corp that incorporates sustainable sourcing, community impact, regenerative farming, and transparency into our core values. In this blog post, we want to share how our mission is inherently aligned with B Corps and our commitment to making a positive impact on the planet and people's lives. Additionally, we will discuss our ongoing efforts to further improve as a B Corp, including our upcoming new standards. 

Health Empowerment 

Gaia Herbs is dedicated to forging an alternative healthcare path that empowers individuals to take charge of their well-being. With a commitment to providing high-quality herbal supplements and natural remedies, we seek to support people in their journey towards holistic health.

By advocating for a deeper connection with nature and traditional healing practices, we aim to foster a sense of empowerment among our customers, encouraging them to become stewards of their own health and wellness.

Through education, transparency, and a steadfast dedication to sustainability, Gaia Herbs strives to cultivate a healthier, more balanced world for all. 

Sustainable Sourcing 

At Gaia Herbs, we are deeply committed to sustainable sourcing practices. We meticulously select suppliers who share our commitment to ethical and environmentally conscious practices. We ensure that our botanical ingredients are sourced from organic and sustainable farms, supporting fair trade and protecting biodiversity.

By prioritizing sustainable sourcing, we not only produce high-quality herbal supplements but also contribute to the long-term health of ecosystems and local economies. 

Community Impact 

We at Gaia Herbs recognize the importance of giving back to the communities we operate in. We actively engage with local organizations to support initiatives that improve health, education, and well-being.

Gaia Herbs provides employees with 16 hours of paid volunteer time off per year is truly commendable. This initiative empowers employees to contribute their time and skills to various causes and organizations, making a significant difference in the communities served.

By fostering a culture of social responsibility and positive change, Gaia Herbs not only enhances employee engagement and satisfaction but also strengthens its connection to the community. This program showcases the company's dedication to making a meaningful impact beyond its products. 

Regenerative Farming 

One of the pillars of our sustainability efforts at Gaia Herbs is regenerative farming. We go beyond organic farming practices by implementing regenerative techniques that restore soil health and increase biodiversity.

We believe that healthy soil is the foundation for healthy plants and, ultimately, healthy people. By utilizing regenerative farming methods, such as cover cropping and crop rotation, we not only produce superior herbal supplements but also contribute to the regeneration of our planet's ecosystems. 


Transparency is a core value at Gaia Herbs. We believe that consumers have the right to know exactly what goes into the products they use. We provide detailed information about the sourcing, testing, and manufacturing processes of our herbal supplements.

We are committed to ensuring the highest quality and purity standards, conducting rigorous testing for authenticity, potency, and purity. By being transparent, we build trust with our customers and set a benchmark for industry standards. 


Striving for Even Better 

As committed B Corp employees, we at Gaia Herbs are continuously striving to do even better. We are actively working on new standards that will further elevate our sustainability practices and impact. By setting higher benchmarks for ourselves, we aim to inspire other companies to embrace sustainable and ethical practices. We understand that there is always room for improvement and are dedicated to pushing the boundaries of what it means to be a responsible business. 

Gaia Herbs exemplifies what it means to be a B Corp through our sustainable sourcing, community impact, regenerative farming, and transparency. Our mission of connecting people, plants, and planet is at the heart of our commitment to making a positive impact.

As Gaia Herbs continues to evolve and align to the new and improved standards of B Corp, we hope to serve as an inspiration for other companies to follow suit.

By choosing our herbal supplements, consumers can be confident that they are supporting a company that prioritizes sustainability, community, and transparency. Together, we can create a better and more sustainable future.